Harvest is a not for profit pop up cafe in WA, servicing the farming industry through harvest season. We loved the unique factor to this business, and the passion that radiated from the business owner, Louise. The brief was to create something simple, that clearly referenced the harvested fields in the area. The branding needed to easily translate between swing tags, packaging, signage, social media and receipts, yet still be clearly recognisable.
We created four different concepts for Louise, all centred around wheat, lines, landscapes and serif font. The final logo was tweaked from one of the first round designs, and as soon as it was finished, we knew this would be the one. Simple, powerful design is our favourite, and we were so grateful to be a part of such a great service.