Hayley of Retouch Beauty approached Sunday Studio to initially revamp her logo. Since then, we have worked with Hayley on a new logo, a style guide, and social media content creation. She is one of our favourite ongoing clients, and allows us to run wild with her content, which we certainly do!
Our initial round of logos was very different to where we ended up – we worked from a pastel base, included the word ‘Specialised’ as per the previous branding, and focused on the letter R. However, after running through these options and not feeling as though any related perfectly to the brand, we came up with a new concept, working closely with Hayley to refine the branding. We removed the word ‘Specialised’, and pulled the focus to Retouch, with a rose gold finishing detail to signify the luxe appeal.
From here, we created a style guide, to steer all future branding and social media content. We love seeing the branding come together across social media platforms, and the difference it has made to her visual identity. You can follow Retouch Beauty on Instagram here.